Senior Card Product Manager Asia / Product at Binance

About Binance

Binance is a leading global blockchain ecosystem behind the world's largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital asset products.

Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

About the Role

We are looking for a Senior Card Product Manager to own the end to end development and launch of crypto card products across multiple new markets (0 to 1), while driving growth of card products in existing markets. You will lead partner integrations, navigate country specific and global regulatory landscapes, and ship world class card experiences, all within a fast moving, globally distributed remote team.

This role demands a self starter who thrives with autonomy, proactively identifies and solves problems, and is comfortable collaborating with colleagues across different time zones.

Responsibilities

• Define and own the card product roadmap across multiple markets with key milestones, dependencies, and success metrics aligned to business objectives.
• Conduct market research and competitive analysis to understand market landscapes and benchmark against competitors including fintechs; ensure the product's competitive edge and identify improvement opportunities.
• Lead the full product lifecycle, from discovery through development, launch, and continuous monitoring and iteration, ensuring product and business OKRs are met.
• Collaborate cross functionally with Engineering, QA, BD, Finance, Risk, Compliance, Legal, Growth, and Marketing to deliver on time in a fast paced environment; align stakeholders on priorities, MVP scope, and phased rollout plans.
• Coordinate partner integrations across markets with BD and technical teams; review and interpret partner API documentation to assess feasibility and bridge business engineering communication.
• Deliver detailed PRD requirements and interactive designs with considerations of edge case coverage, technical feasibility, and implementation plans.
• Create wireframes, user flows, and sequence diagrams to communicate product intent effectively.
• Design end to end card journeys including issuance, activation, authorization, top up, rewards, campaigns, and disputes, tailored to each market.
• Coordinate across time zones with clear communication, well documented decisions, and thorough follow through.
• Optimize product performance dashboard and KPI tracking, perform in depth data analysis to identify trends, diagnose issues, and drive improvements using data and AI.

Requirements

• 5+ years of card product management experience in card issuing; hands on involvement launching card programs in multiple markets appreciated. 0 to 1 experience strongly preferred.
• Self driven, proactive, and high agency: identifies problems, proposes solutions, and drives them forward independently, with the aspiration to create and manage a best in class crypto card product.
• Thrives in a fast paced, remote first environment across multiple time zones; strong async communication and documentation skills.
• Excellent stakeholder management: able to influence without authority and align diverse teams.
• Proven ability to manage a card portfolio toward positive P&L and strong penetration among active users.
• Understanding of different card processes: authorization, clearing, settlement, reconciliation, chargebacks, BIN management, tokenization, and card lifecycle.
• Good understanding of risk and card compliance frameworks, card scheme rules, and regulatory nuances across jurisdictions.
• Strong product design skills: wireframes, sequence diagrams, PRDs, and well structured user stories.
• Able to read and interpret API documentation to evaluate integrations and communicate requirements to engineering.
• Comfortable with BI tools; SQL proficiency is a strong plus.

Why Binance

• Shape the future with the world's leading blockchain ecosystem
• Collaborate with world class talent in a user centric global organization with a flat structure
• Tackle unique, fast paced projects with autonomy in an innovative environment
• Thrive in a results driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work from home arrangement (the arrangement may vary depending on the work nature of the business team)

Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.

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