Lifecycle Marketing Manager - Remote at SafetyWing

About SafetyWing

SafetyWing (YC W18) is dedicated to building a global social safety net for remote workers. Our mission is to eliminate geographical borders as obstacles to equal opportunity and freedom, providing simple health, insurance, and retirement products designed to replace traditional national welfare systems. We believe this endeavor is one of the most vital tasks of our time, fostering a world where everyone can thrive.

About the Lifecycle Marketing Manager Role

We are actively seeking a talented Lifecycle Marketing Manager to take full ownership of the customer journey across all SafetyWing products. In this pivotal role, you will drive customer upsell and retention initiatives through strategic email marketing campaigns for both our B2C and B2B segments. Your primary mission will be to consolidate existing lifecycle efforts from various teams into a cohesive, personalized, timely, and genuinely helpful customer experience.

Key Responsibilities

• Develop and execute a comprehensive lifecycle marketing strategy for all products, including new launches.
• Ensure all communications are consistent with SafetyWing's values and brand voice.
• Analyze campaign performance rigorously to continuously improve upsell rates, conversions, and customer retention.
• Identify, design, and implement automated lifecycle workflows to enhance the overall customer experience.
• Create and manage sophisticated customer segmentation strategies within HubSpot, ensuring optimal platform hygiene.

Qualifications We Are Looking For

• Experience: 3-5+ years of proven experience in lifecycle marketing or email marketing.
• HubSpot Expertise: Demonstrated proficiency with HubSpot Marketing Hub.
• Automation Skills: Ability to build and implement automated workflows, including those leveraging AI.
• Data Driven: Comfortable with analyzing campaign performance data and making informed, data driven decisions.
• Organizational Skills: Strong organizational capabilities and exceptional attention to detail.
• Multitasking: Capable of managing multiple marketing campaigns simultaneously.
• Communication: Excellent writing skills for clear, empathetic customer communications.

What We Value in Our Team Members

• A genuine desire to contribute to building a global social safety net for the internet generation.
• Independent thinkers who challenge the status quo.
• A willingness to experiment and embrace the risk of failure.
• Intellectual curiosity and an openness to new ideas.
• Creative and bold problem solvers.
• Individuals with strong integrity who consistently do the right thing.

Benefits and Perks

Beyond competitive compensation, SafetyWing offers a compelling package designed for a global, remote work environment:

• Fully Remote: Work from anywhere in the world.
• Health & Security: Access to our global safety net, providing worldwide health, income, and travel coverage.
• Generous Vacation: A minimum of four weeks of paid vacation annually.
• Work Tools: A new laptop to support your work.
• Growth Potential: Opportunity to unlock equity compensation and a yearly home office allowance.