Social Media Lead at Circle

About Us

Circle is at the forefront of building the world's leading AI-powered, all-in-one platform for digital businesses. We empower creators, coaches, educators, and businesses to seamlessly integrate their audience with engaging discussions, live streams, events, chat, courses, and payments, all within a unified platform and under their own brand. We pride ourselves on being a fully remote company, comprising approximately 270 team members from over 30 countries globally. We are dedicated to finding exceptional individuals worldwide, providing them with the environment to achieve their best work, and in turn, creating a significant impact on their lives. We operate on a results-oriented approach, managing for high expectations without tracking hours. Collaboration spans across various time zones, with a strong emphasis on asynchronous communication and thorough documentation. Biannually, the entire company gathers in beautiful locations worldwide for immersive company offsites. Past destinations include Turkey, Portugal, Mexico, Thailand, Colombia, Italy, and Ireland, with many more exciting locations planned. For additional insights into working at Circle, please visit our Careers page.

About the Role

We are actively seeking a Social Media Lead to establish and develop Circle's social and media presence from the ground up. Circle boasts one of the most compelling brands within the creator economy, yet our current social media accounts do not fully reflect its strength or reach the desired audience. This role offers a unique opportunity to transform this, converting powerful ideas, compelling customer narratives, key partner collaborations, and extensive long-form content into engaging social content that resonates with audiences and encourages sharing. You will be instrumental in building the operational engine: creating compelling content, providing strategic support, and establishing the consistent rhythm and systems necessary for repeatable high-quality output. Reporting directly to our VP of Partnerships and Creator Growth, you will collaborate closely with our founders and leadership team, as well as colleagues across Community, Events, Product Marketing, Partnerships, and our Design Studio, to elevate Circle's social media presence with greater clarity, consistency, and ambition. This is a remote position, requiring travel up to 25% of the time.

What you'll be doing

• Execute Circle's social content strategy across all relevant channels, effectively translating strategic direction into powerful, platform-native output.
• Produce and publish social-first content, with a significant focus on short-form video.
• Independently edit video content, including precise clip cutting, crafting compelling hooks, writing engaging captions, and preparing content for seamless distribution.
• Establish and maintain a robust content operating rhythm, encompassing calendar management, efficient content capture workflows, and cross-team coordination.
• Partner with leadership and other key stakeholders to identify prime content opportunities aligned with partnerships, events, community initiatives, and customer success stories.
• Collaborate on the development of longer-form content, ensuring that shoots are strategically designed from the outset with short-form distribution in mind.
• Attend Circle's events and pivotal moments to capture valuable content and bolster Circle's presence on social media (this role entails up to 25% travel).
• Track crucial leading indicators such as non-follower reach, watch-through rates, saves, shares, and cadence consistency, utilizing these metrics to continuously refine execution.
• Provide practical, data-driven recommendations on formats, workflows, and content opportunities based on current performance insights.

What you'll need to be successful

• Proven experience creating content for a technology, SaaS, creator economy, or community-led brand, coupled with a deep understanding of how these specific audiences engage with social content.
• Demonstrable video editing and production skills, including the ability to independently operate Adobe Premiere or a comparable professional editing tool to rapidly create polished short-form content.
• Profound fluency across major social platforms such as Instagram, TikTok, YouTube, and LinkedIn, along with a solid grasp of what content each platform rewards and how non-follower reach accumulates over time.
• A distinct and informed point of view on what truly captures attention on social media, combined with the ability to accurately identify what is working, what isn't, and the underlying reasons.
• Keen awareness of the dynamic social media and creator economy landscape, including fluency in how brands in our sector are currently performing and what distinguishes those that achieve significant breakthroughs.
• Comfortable appearing on camera when necessary and capable of independently capturing content within a fully remote working environment.
• Strong operational instincts and the ability to construct repeatable systems for effective planning, content capture, and cross-functional coordination.
• Excellent judgment in cross-functional settings, demonstrating a clear understanding of how to support a long-term social strategy centered on expanding non-follower reach, and the ability to recognize potential conflicts with these overarching goals.
• Exceptional written and verbal communication skills in English (CEFR C2 or equivalent), as the majority of collaboration at Circle occurs asynchronously.

Compensation & benefits

Circle provides globally benchmarked compensation (U.S.-benchmarked), equity in the company, 35 days of paid time off annually, and a comprehensive benefits package. We operate as a remote-only team, gathering twice a year for company retreats in stunning international destinations. In addition to incredible flexibility and autonomy, we offer a benefits package designed to support health, wellbeing, and professional growth. Further details are available in our Candidate Hub.

Learn more

• Candidate Safety & Interview Process Notice
• Diversity, Equity & Inclusion
• How We Use Candidate Data
• Equal Employment Opportunity
• Visit our Candidate Hub to learn more about working at Circle, our benefits, and our hiring process.