Senior Brand Designer at Circle

About Circle

Circle is at the forefront of building the world's leading AI-powered, all-in-one platform tailored for digital businesses. We empower creators, coaches, educators, and businesses to seamlessly integrate their audience with engaging discussions, live streams, events, chat functionalities, comprehensive courses, and secure payment processing. All these powerful features are consolidated into a single, intuitive platform, fully customizable under your unique brand.

We pride ourselves on being a fully remote organization, comprising approximately 270 team members from over 30 countries globally. Our mission is to identify exceptional talent worldwide, provide them with the optimal environment to excel, and in doing so, foster a significant positive impact on their lives. We operate on a results-oriented approach, focusing on high expectations rather than tracking hours. Our team collaborates effectively across diverse time zones, prioritizes asynchronous communication, and maintains thorough documentation. To foster team cohesion and creativity, we host company offsites twice a year in stunning international locations. Previous retreats have taken us to Turkey, Portugal, Mexico, Thailand, Colombia, Italy, Ireland, and many more, with exciting future destinations planned. Explore our Careers page for deeper insights into working at Circle.

About the Role: Senior Brand Designer

As a Senior Brand Designer at Circle, you will play a pivotal role in refining and elevating one of our most critical assets: our brand identity. This position is integral to our Design Studio team, which serves as the creative powerhouse behind all of Circle's marketing design initiatives. Your primary focus will be on evolving Circle's aesthetic, feel, and communication strategy across every customer touchpoint.

From major product launches and impactful marketing campaigns to engaging events, innovative advertising, captivating social media content, dynamic motion graphics, and comprehensive visual identity systems, you will be instrumental in crafting a brand that is instantly recognizable and truly memorable. We are seeking an individual with exceptional visual craftsmanship, refined creative taste, and a proven track record of building robust brands for modern software, AI, or technology companies. You possess the ability to articulate complex products through clear, compelling visual storytelling, producing work that is both strategically effective and aesthetically striking. You will adopt a holistic approach, thinking beyond individual assets to construct scalable visual systems, while continuously pushing the boundaries of our brand's evolution. Collaborating closely with Marketing, Product Marketing, Motion, Content, and Leadership, you will shape how Circle presents itself to the world. Our ambition is to forge a brand that stands shoulder to shoulder with the elite in the technology sector, not merely functional, but instantly iconic, culturally resonant, and a benchmark for modern software companies.

Key Responsibilities

• Define and evolve Circle's visual identity across all customer-facing touchpoints, ensuring consistency and impact.
• Lead the creative direction for critical product launches, marketing campaigns, company announcements, and strategic initiatives.
• Design scalable brand systems applicable across web platforms, social media, paid advertising, events, presentations, email communications, video content, and product marketing materials.
• Develop compelling visual narratives for new product introductions, translating intricate software and AI capabilities into simple, engaging brand experiences.
• Create comprehensive campaign identities, detailed illustrations, distinctive iconography, impactful graphics, professional presentations, and essential launch assets that elevate the Circle brand.
• Develop detailed storyboards and innovative creative concepts for launch videos, motion pieces, and product announcements, collaborating closely with motion designers throughout the production process.
• Partner strategically with Product Marketing, Content, Motion, and Leadership to establish the visual direction for significant company milestones.
• Build reusable brand systems, versatile templates, and strategic creative frameworks to enhance consistency and accelerate design workflows across the organization.
• Continuously evolve Circle's design language by actively researching emerging trends in branding, AI, motion, and digital design.
• Confidently present creative concepts, articulate design rationale clearly, and iterate effectively based on feedback.
• Maintain an exceptional level of attention to detail, ensuring every asset reflects the high quality expected from the Circle brand.
• Research emerging AI-powered creative tools and identify opportunities to integrate them, improving our overall design workflows and efficiency.

Qualifications & Requirements

• Strong alignment with Circle's core values, detailed on our Careers page.
• Proficiency in English (spoken, written, and reading) at a CEFR Level C2 / ILR Level 5.
• 5+ years of experience as a Brand Designer or Visual Designer within the software, AI, or technology sectors.
• A robust portfolio showcasing exceptional brand design across diverse campaigns, successful product launches, cohesive visual identities, and engaging digital experiences.
• Demonstrated experience in building and evolving brands for modern software companies, coupled with a deep understanding of how to communicate complex products through simple, engaging design.
• Strong understanding of SaaS, AI, and technology design trends, with a keen eye for anticipating future directions in modern branding.
• Proven experience in developing creative concepts and detailed storyboards for product launches, brand films, motion graphics, or campaign videos.
• Experience collaborating effectively with motion designers and a clear understanding of how static design translates into dynamic animation and compelling storytelling.
• Exceptional skills in typography, composition, color theory, layout design, and visual storytelling.
• Advanced proficiency in Figma and Adobe Creative Suite.
• Strong understanding of scalable design systems and robust visual identity frameworks.
• Excellent communication skills, enabling confident presentation of ideas, clear explanation of creative decisions, and effective asynchronous collaboration across diverse teams.
• Highly organized, proactive, and comfortable managing multiple creative projects simultaneously within a fast-paced environment.
• A strong curiosity regarding AI-powered creative workflows and an eagerness to experiment with emerging technologies.
• An obsessive commitment to craft and meticulous attention to every detail, while always maintaining a strategic perspective on how each asset contributes to building a memorable, category-defining brand.

Compensation & Benefits at Circle

Circle offers globally competitive, U.S.-benchmarked compensation packages, including significant equity in the company with ongoing refresh grants. We provide 35 days of paid time off each year. As a remote-only team, we facilitate company retreats twice annually in incredible destinations around the world. Beyond remarkable flexibility and autonomy, our comprehensive benefits package supports your health, wellbeing, and professional growth. Further details are available in our Candidate Hub.