Social Media Manager - Italian at Chess

About Us

Chess.com is one of the largest gaming sites globally and the #1 platform for playing, learning, and enjoying chess. We are a team of 600+ fully remote individuals across 60+ countries dedicated to serving the global chess community. Our mission is to support over 200 million chess players worldwide with the best possible product, content, and tools. We are a tech company, a gaming company, and a content company, driven by passion and commitment to the game. Above all, we value our mission-driven, flat, life-celebrating, and non-corporate culture. We look forward to meeting you and learning about your contributions to the team.

What You'll Do

The Social Media Manager is responsible for applying the voice, content, and daily operations of Chess.com's official Italian social media channels. This role involves developing and executing a content strategy that drives engagement, expands our audience, and authentically represents the brand within the global chess community. The ideal candidate is deeply immersed in chess culture and social media trends, possesses a proven ability to create compelling content, analyze performance data, and foster a vibrant online community.

Essential Duties and Responsibilities

• Manage the day-to-day operations of Chess.com's official Italian social media channels across various platforms (e.g., X/Twitter, Instagram, TikTok, Facebook, YouTube, etc.).
• Develop, produce, and publish original, high-quality content that engages new and existing audiences.
• Actively monitor and engage with conversations, trends, and key creators within the global chess community to ensure Chess.com's presence is timely, relevant, and authoritative.
• Analyze and report social media performance data and audience insights to inform content strategy and optimize for engagement, reach, and growth.
• Collaborate with marketing, content, and events teams to plan and execute social media campaigns that support company-wide initiatives.
• Communicate with members seeking support or raising issues on social media.
• Identify emerging platforms across relevant countries, regions, and languages, and pilot new content formats by anticipating algorithm shifts, leveraging new tools, and adapting to platform updates.

Requirements

• Fluency in Italian.
• Proven results in managing social media channels, preferably in the gaming, entertainment, or tech industry.
• Knowledge of chess, including rules, notation, tournament culture, and key figures.
• Demonstrated ability to create timely and highly engaging content (memes, viral videos) that aligns with internet culture and brand voice.
• Proficiency with basic photo and video editing software (e.g., Adobe Creative Suite, Canva, CapCut).
• Deep understanding of content strategy, platform algorithms, and best practices for major social media platforms.
• Excellent communication and collaboration skills suitable for a fully distributed, remote team environment.
• A high sense of ownership, accountability, and a commitment to continuous learning.
• Strong cultural awareness and sensitivity, with the ability to adapt content and messaging to Italian-speaking communities while respecting cultural nuances.
• A sense of humor.

About the Opportunity

• This is a full-time or contract opportunity depending on your location.
• We are 100% remote (work from anywhere!).
• There is a slight preference for candidates in EMEA timezones for business alignment purposes.

You can learn more about us here:

• https://www.chess.com/article/view/how-chess-com-virtual-team-works-together
• https://www.chess.com/about