Regional Marketing Manager, ANZ Asia & Pacific at Cloudbeds

Cloudbeds is revolutionizing the hospitality industry by providing a unified platform that powers hotels across 150 countries. We are a remote-first, rapidly growing company committed to innovation, AI-powered solutions, and transforming hotel operations. We are seeking a proactive Regional Marketing Manager to own the regional marketing strategy and execution across the APAC region, focusing on driving awareness, engagement, pipeline, and audience growth.

About the Role

As the Regional Marketing Manager, you will be responsible for owning the regional marketing strategy and execution for APAC. You will focus on priority markets including Australia, New Zealand, and Thailand, bringing global marketing initiatives to life through locally relevant campaigns, events, webinars, content, and partnerships. You will also identify opportunities to expand Cloudbeds' reach across Southeast Asia and the wider APAC region, adapting programs to different audiences, market conditions, and business priorities. You will report to the Sr Manager, Campaign Management, and partner closely with Sales, PMM, Content, Events, Partnerships, Demand Gen, and Marketing Operations to deliver measurable programs that support regional growth.

What You Will Do (Responsibilities)

• Own regional marketing strategy and execution for APAC, prioritizing programs and investment across key markets to support business goals and regional Sales priorities.
• Lead local and regional events from planning through execution, including objectives, audiences, budgets, promotion, registration, sales coordination, onsite execution, follow-up, and measurement.
• Regionalize and amplify global campaigns, adapting product update webinars, content campaigns, research reports, and product led initiatives to APAC audiences through the right messaging, channels, timing, and follow-up.
• Develop market specific growth programs that build Cloudbeds' awareness and engage local hospitality communities through relevant channels, industry associations, partnerships, and ambassador programs.
• Contribute to the strategy and planning of global and marquee tradeshows across APAC, defining regional objectives, target audiences, activation, Sales alignment, and follow-up in partnership with the Events team.
• Collaborate cross functionally to deliver connected programs, measure performance, and use insights to inform future marketing priorities and investment.

What Success Looks Like (Required Profile)

You are a proactive regional marketer who combines strategic thinking with hands-on execution. You understand that APAC isn't one market and know how to balance global consistency with local relevance, prioritize opportunities across countries, and translate business goals into effective marketing programs. You work closely with Sales without becoming purely reactive, manage multiple programs across time zones, and use performance insights to continuously improve results.

You bring the following qualifications:

• Experience in field marketing, integrated marketing, regional marketing, campaign marketing, or a similar B2B marketing role.
• Hands on experience managing local and regional events, including budgets, promotion, logistics, onsite execution, and post event follow up.
• Experience developing marketing programs across multiple countries or markets, ideally within Asia Pacific and Australia/New Zealand.
• Strong project management, communication, writing, and messaging skills.
• Experience collaborating cross functionally with Sales and global marketing teams.
• A performance mindset, with the ability to analyze results and optimize programs and investment.
• Fluency with AI as a daily marketing planning and execution tool, using it to improve quality and scale output without replacing strategic thinking.
• Comfort working in a remote, global environment with distributed teams and stakeholders across time zones.

Bonus Skills to Stand Out

• Near native English fluency (C1 or C2) is required; fluency in Thai is a bonus.
• Experience in hospitality, travel technology, hotel technology, SaaS, or B2B software.
• Experience marketing to hoteliers across Australia, Thailand, Southeast Asia, or other APAC markets.
• Familiarity with regional hospitality communities, industry associations, events, and partner ecosystems.
• Experience with partner marketing, ambassador programs, or regional webinars.
• Experience with Salesforce, Pardot / Marketing Cloud Account Engagement, HubSpot, Marketo, or similar marketing automation and CRM systems.

Compensation and Details

Compensation: Depending on your skills and experience, you can expect your annual compensation to be between $80,000 and $100,000 AUD.

Work Authorization: Applicants must be currently authorized to work in the location where the position is located without requiring visa sponsorship. Cloudbeds is currently unable to provide sponsorship for work visas.

Our Journey with Us

Behind Cloudbeds revolutionary technology is a team redefining what's possible in hospitality. We're 650+ team members across 40+ countries, bringing together elite engineers, AI architects, world class designers, hoteliers, and hospitality veterans to solve challenges others haven't dared to tackle. Our diverse team speaks 30+ languages, but we all share one language: a passion for innovation and travel. From pioneering breakthroughs in machine learning to revolutionizing how hotels operate, we're not just watching the future of hospitality unfold - we're coding it, designing it, writing it, and shipping it. If you're ready to work alongside some of the brightest minds in tech who are obsessed with using AI to transform a trillion dollar industry, this is your chance to be part of something extraordinary.

Cloudbeds Awards:

• Winner - Hotel Management Software | HotelTechAwards (2026)
• Overall 10 Best Places to Work | HotelTechAwards (2026)
• Overall Top 10 Hotelier's Choice | HotelTechAwards (2026)
• Finalist - Property Management Systems (PMS) & Channel Managers | HotelTechAwards (2026)
• Most Loved Workplace® Certified (2024)
• Deloitte Technology Fast 500 (2024)

Discover Our Benefits

• Remote First, Remote Always
• PTO in accordance with local labor requirements
• Fully Paid Parental Leave
• Home office stipend based on country of residency
• Professional development courses in Cloudbeds University
• Access to professional development, including manager training, upskilling, and knowledge transfer

Everyone is Welcome

Cloudbeds is proud to be an Equal Opportunity Employer that celebrates the diversity in our global team! We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. Cloudbeds is committed to the full inclusion of all qualified individuals. As part of this commitment, Cloudbeds will ensure that persons with disabilities are provided reasonable accommodations in the hiring process. We encourage deaf, hard of hearing, deaf-blind, and deaf disabled individuals to apply. If reasonable accommodation is needed to participate in the job application or interview process or to perform essential job functions, please contact our HR team by phone at (858) 201-7832 or via email at [email protected]. Cloudbeds will provide an American Sign Language (ASL) interpreter where needed as a reasonable accommodation for the hiring process.