Growth Lead, Marketplace at Circle

About the Role

Circle is creating a revolutionary, all-in-one AI-powered platform designed for digital businesses. We enable creators, coaches, educators, and businesses to unite their audience through engaging discussions, live streams, events, chat, courses, and payments, all under their own brand.

As the Growth Lead for the Discover marketplace, you will be instrumental in building our discovery marketplace, which functions as a Pinterest, Reddit, or Instagram-style product, reimagined with a core mission to help people achieve their goals rather than promoting aimless doom scrolling.

You will report directly to the GM of Discover and collaborate closely with Circle's co-founders to realize this vision. Your day-to-day collaboration will involve the product team for Discover, the paid media team, the data team, the brand and design studio, lifecycle marketing, and partnerships.

What You Will Be Doing

• Owning the growth strategy for the Discover marketplace, driving traffic and experimenting with how consumers find and engage with Discover to boost Gross Merchandise Volume (GMV) and transaction volume.
• Implementing A/B testing and rigorous experimentation across user experience, recommendation algorithms, and marketplace structure to improve acquisition, engagement, and retention.
• Building Circle's complete end-to-end lifecycle email programs, including setting up the acquisition funnel with recommendations newsletters and creating offers to convert visitors into repeat buyers.
• Developing a robust SEO program to grow Discover's organic presence and Search Engine Optimization, as well as AEO across product pages and distribution partnerships.
• Driving creator success on the marketplace by ensuring listed creators succeed, sending them converting buyers, and diagnosing underperforming traffic categories to apply learnings across the marketplace.
• Building and maintaining the team's reporting infrastructure. This includes tracking funnel performance by category, cohort retention for Discover-sourced members, and owning performance reporting for leadership.
• Assisting in shaping and executing the long-term growth strategy for Discover in partnership with the GM of Discover and co-founders.

What You Need to Be Successful

• A demonstrable track record of owning a revenue or GMV metric across multiple channels simultaneously, with clear evidence of successful growth and outcomes.
• Proven experience in lifecycle marketing and email, including building an entire program from the ground up. You must understand metrics beyond simple open and click rates.
• Experience in profitably acquiring email subscribers and increasing their long term value.
• Comfort in a hands-on, player-coach capacity, which involves writing content, building pages, engaging with creators, setting up reports, and interpreting the data.
• A deep comprehension of marketplaces or businesses possessing strong network effects. You should have strong judgment regarding demand side growth.
• The ability to learn rapidly, experiment aggressively, and excel in a highly dynamic environment, comfortable letting data drive decisions, even when results are negative.
• Comfort thriving in a fast-paced setting characterized by ambiguity and the willingness to learn new technologies as projects demand it.
• Exceptional written and verbal communication skills in English (CEFR C2 or equivalent), as much of the collaboration at Circle happens asynchronously.

Compensation and Benefits

Circle offers U.S.-benchmarked compensation globally, along with equity in the company, including ongoing refresh grants. Employees receive 35 days of paid time off each year. We are a remote-only team that convenes twice a year for company retreats in globally inspiring locations. In addition to great flexibility and autonomy, we provide a benefits package that supports health, wellbeing, and professional growth. More details are available on our Candidate Hub.

Company Information

Circle is proud to be a fully remote company with a team of around 270 members from over 30 countries worldwide. We are committed to setting up exceptional individuals to achieve their best work and, in turn, make a meaningful impact on their own lives. We operate asynchronously and manage for high expectations while fostering a collaborative culture.

Application Process

For more information regarding our benefits, working at Circle, and our hiring process, please visit our Candidate Hub. Notice the links for Candidate Safety, Diversity, Equity & Inclusion, How We Use Candidate Data, and Equal Employment Opportunity.