Paid Campaign Manager at Cloudbeds
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Verified
Verified Company
Remote
🕐 Timezone Flexible
Full time
Senior
Posted
Job Description
Overview
Cloudbeds is hiring a data-driven Paid Campaign Manager to join the Marketing Operations team and own global, multi-channel acquisition programs that reach high-value mid-market accounts. You will plan, launch, and optimize paid media across Google Search, LinkedIn, Meta, and review platforms while running ABM-style campaigns that engage decision-makers across longer consideration cycles. This is a fully remote role, and candidates must align with time zones across the Americas, Europe, and Asia.
What You Will Do
- Plan, launch, and optimize global paid media campaigns across Google Search, LinkedIn Ads, Meta, and review platforms such as Capterra and Hotel Tech Report.
- Build and execute ABM-style programs using target account lists from Salesforce to reach key accounts with personalized, multi-touch campaigns.
- Own budget pacing and channel performance, with a focus on efficient pipeline generation and measurable ROI.
- Manage and coordinate with external consultants and agency partners across regions to scale demand generation initiatives and meet KPIs.
- Collaborate weekly with regional sales leaders and cross-functional teams to align paid media strategy with revenue goals.
- Partner with Content, SEO, and CRO teams to support organic growth and conversion optimization on the website.
- Experiment with non-traditional demand tactics including LinkedIn thought leadership, Slack community engagement, influencer tests, and emerging channels.
- Implement and maintain accurate tracking via Google Tag Manager and Google Analytics 4, and improve lead routing and conversion with tools like Chili Piper, Qualified, or LeanData.
Who You Are
- Minimum 5 years of hands-on experience managing paid media campaigns in a B2B SaaS environment.
- Proven experience managing budgets and performance across Google Search and LinkedIn Ads, with familiarity in Meta Ads and niche review platforms.
- Strong ABM mindset with a track record capturing mid-market or enterprise audiences through targeted, multi-channel programs.
- Intermediate to advanced experience with Salesforce CRM and Account Engagement (Pardot) for using account data in campaign activation.
- Proficient in Google Tag Manager and GA4 for campaign tracking and web analytics, and experienced with Excel or Google Sheets for performance analysis.
- Working knowledge of BI tools such as Looker Studio, Tableau, Sigma, or similar for reporting and insights.
- Excellent communicator and collaborator, comfortable working across time zones in a remote environment. English fluency required, Spanish a plus.
Nice to Have
- Experience with lead routing tools like Chili Piper, Qualified, or LeanData.
- Experience with Zapier or other automation platforms to build workflows across systems.
- Experience in hospitality or travel tech is a plus but not required.
About Cloudbeds
Cloudbeds builds an AI-powered hospitality platform serving properties across 150 countries. We are a remote-first company with a global team focused on transforming hospitality through technology and data. Cloudbeds values inclusion, experimentation, and delivering measurable commercial outcomes for customers.
Compensation and Benefits
Cloudbeds offers competitive benefits and a remote-first environment. Benefits vary by country, and examples include:
- Remote-first work model
- Paid parental leave
- Home office stipend
- Professional development programs and Cloudbeds University
- Access to therapy and coaching programs
How to Apply
Apply via the Cloudbeds careers page. The application will request your resume, contact details, and answers to role-specific screening questions. Cloudbeds is an equal opportunity employer and provides reasonable accommodations during the hiring process upon request.
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About Cloudbeds
Cloudbeds is a global hospitality software company that empowers lodging businesses to streamline operations and enhance guest experiences. Founded in 2012, Cloudbeds offers an all-in-one platform that includes a property management system, booking engine, and revenue optimization tools.
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