Email Marketing Developer at Winona

About Winona

Winona is a leading telemedicine company providing HRT for women in menopause. We have developed all our technology in house, including an EHR, patient care administration system, patient portal, website, and marketing technology. Winona operates two compounding pharmacies and has a team of in house physicians delivering world class care through a fully vertically integrated business model.

About the Role

We are seeking an Email Marketing Developer to design, test, and maintain high performing, responsive email templates using Iterable. This highly technical position focuses primarily on email HTML/CSS development, templating, and quality assurance. You will bridge marketing strategy and technical execution by creating scalable template systems, building reusable components in Iterable, resolving cross client rendering issues, and supporting automated workflows across our marketing technology stack.

Responsibilities

Email Development

• Build and maintain responsive, accessible email templates in Iterable, utilizing both drag and drop editors and hand coded HTML/CSS as project requirements dictate.
• Develop HTML templating for direct mailers (letters, postcards, and print assets) as part of our brand redesign initiative.
• Create reusable, modular templating systems and components within Iterable to accelerate campaign deployment and ensure visual consistency across all lifecycle streams.
• Optimize emails for rapid loading speeds through efficient image compression, modern file formats, and lightweight CSS.

Rendering & Quality Assurance

• Audit, review, and perform quality assurance on HTML email code generated by AI or agents to guarantee technical accuracy, proper formatting, and rendering integrity.
• Debug and comprehensively test campaigns across all major inboxes and devices, including Apple Mail, Gmail, and Outlook, ensuring flawless display in dark mode and mobile layouts.
• Manage the email HTML quality assurance process before sending to proactively identify and resolve rendering issues.

Integrations & Automation

• Connect Iterable with other marketing technology tools using APIs, webhooks, iFrames, and low code automation platforms such as Make and Zapier.
• Develop automations to support lifecycle experiments and devise creative solutions for platform limitations.
• Support integrations and cross tool workflows between our email and lifecycle systems (Iterable) and community platforms (Circle).

Cross Functional Collaboration

• Collaborate closely with designers and strategists to identify design feasibility and rendering risks early in the briefing stage, rather than after development.
• Apply proactive UX and accessibility judgment to enhance the overall customer experience, extending beyond the email inbox.

Requirements

• Over 5 years of hands on experience in technical email development and marketing operations.
• Proven expertise in developing hand coded, responsive HTML/CSS emails and HTML templates for direct mail (postcards, letters).
• Practical experience with Iterable or a similar Email Service Provider (ESP) such as Braze, Klaviyo, or Salesforce Marketing Cloud, including a strong understanding of when to use drag and drop versus full HTML code.
• Demonstrated ability to build modular, reusable email template systems and component libraries for multi touch campaigns.
• In depth knowledge of cross client rendering, dark mode optimization, mobile responsiveness, and email accessibility standards (WCAG).
• Comfortable using low code automation tools (Make, Zapier) and connecting platforms via APIs and webhooks.
• Working knowledge of JavaScript for basic scripting and logic is considered a plus.
• Access to a personal computer with a stable internet connection capable of efficiently running necessary tools and applications.
• Ability to work flexible hours while maintaining availability until at least 2:00 PM Eastern Time (ET) for meetings and collaboration with the US based team.

Tools & Software

• Primary ESP: Iterable (or similar: Braze, Klaviyo, SFMC)
• Languages: Email HTML, CSS, JavaScript
• Automation & API: Make, Zapier, Webhooks, APIs, iFrames
• Integrations: Circle (Community Platform), Direct Mail Platforms (LOB Templates)

What We Offer

As a full time independent contractor, you will benefit from:

• Remote first work environment, allowing you to work from your chosen location.
• Unlimited paid time off.
• Paid non working holidays based on your country of residence.
• Pro rated 13th month bonus in specific regions.
• Referral bonuses.
• Financial support for online courses, fostering continuous learning.
• A fun and casual work atmosphere.
• Engaging employee activities and virtual gatherings.
• The opportunity to be part of a diverse, global team.

Equal Employment Opportunity

Winona is an equal employment opportunity employer, providing opportunities to all qualified individuals without discrimination based on race, color, religion, sex, gender identity, sexual orientation, pregnancy, age, national origin, physical or mental disability, military or veteran status, genetic information, or any other protected classification. This commitment extends to all aspects of employment, including recruitment, hiring, training, promotion, transfer, leaves of absence, and termination. Winona is dedicated to promptly investigating and addressing allegations of discrimination, harassment, and retaliation.