Senior User Growth & Lifecycle Specialist Global at Binance

About Binance

Binance stands as a premier global blockchain ecosystem, recognized as the world's largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 300 million people across more than 100 countries for our industry-leading security, transparent user fund management, high-speed trading engine, deep liquidity, and a comprehensive portfolio of digital-asset products. Binance's offerings span trading, finance, education, research, payments, institutional services, Web3 features, and more. Our mission is to harness the power of digital assets and blockchain to foster an inclusive financial ecosystem, thereby advancing financial freedom and improving global financial access.

We are seeking a highly experienced Lifecycle Marketing Specialist to manage and collaborate with teams, overseeing global lifecycle marketing campaigns. This individual will possess a strong understanding of product and campaign operations methodology, including A/B testing, funnel analysis, and lifecycle strategies. The role involves providing campaign ideas and guidance to team members.

Responsibilities

• Activation and Conversion: Lead the optimization of the new user onboarding process through product iterations, personalized marketing campaigns, and targeted engagement strategies to enhance new user activation and first-time transaction (FTT) conversion rates.
• Retention and Repeat Purchase: Develop a comprehensive user lifecycle management system and user segmentation framework. Enhance user engagement and repeat purchase frequency by creating membership programs, point systems, gamification, and various cross-selling strategies.
• Design and optimize user referral and viral growth mechanisms to foster organic product growth.
• Lead A/B testing and user segmentation strategies to implement refined operations and achieve optimal allocation of operational resources.
• Collaborate effectively with cross-functional teams across the organization to ensure seamless execution of lifecycle marketing strategies and campaigns.
• Utilize strong logical thinking and data analysis skills to uncover business insights, identify problems, and develop data-driven solutions.
• Stay thoroughly informed on each Business Unit's products, including their features, user preferences, and pain points.

Requirements

• A proven track record of successful growth initiatives, from inception to scale, leading efforts in user retention, conversion, and repeat purchases with demonstrable results.
• Over 5 years of experience in the internet industry, with more than 3 years in senior user growth roles within transaction-based sectors such as e-commerce or fintech.
• Experience in individually leading growth projects, operations, or campaigns with a systematic framework and methodology.
• An in-depth understanding of essential operational methodologies, including A/B testing, funnel analysis, and custom strategies.
• Knowledge and practical experience in using marketing automation platforms and tools.
• Possess a strong data-driven mindset, capable of establishing and improving data monitoring and analysis systems for user operations, with the ability to keenly identify issues through data and propose corresponding solutions.
• Strong familiarity with various Business Unit products and the ability to comprehend user preferences and pain points.
• Bilingual fluency in English and Mandarin is required for effective coordination with overseas partners and stakeholders.

Why Binance

• Shape the future with the world's leading blockchain ecosystem.
• Collaborate with world-class talent in a user-centric global organization with a flat structure.
• Tackle unique, fast-paced projects with autonomy in an innovative environment.
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning.
• Receive a competitive salary and comprehensive company benefits.
• Benefit from a flexible work-from-home arrangement (please note, this arrangement may vary based on the specific business team's operational needs).

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