Senior Product Marketing Manager, Trading at Coinbase

About Coinbase

At Coinbase, we are uncompromising on our mission to increase economic freedom. The bar is high, the environment is intense, and we like it that way. This isn't a place for complacency, it’s a place to be pushed past your perceived limits. If you're ready to build the future of finance alongside people who refuse to settle for "good enough," you belong here. Coinbase is a remote-first, but not remote-only company. Expect to get together quarterly for intense in-person working sessions called "surges."

Learn more about working at Coinbase.

Role Summary

As a Senior Product Marketing Manager on the Product Marketing team within the Consumer & Business group, you will own the go-to-market strategy for trading products in the Coinbase retail app. This team is responsible for defining the narrative that Coinbase is the best place to trade across asset classes, from spot to perpetual futures and options. You will act as the connective tissue between the trading product team and marketing, driving trading volume growth through product launches, sharp positioning, and creative growth programs that turn awareness into action.

What You'll Do

• Own the end to end trading PMM strategy, translating a complex product suite (perpetual futures, options, margin, spot) into customer first positioning and messaging that drives adoption.
• Lead go to market for new trading instrument launches on the retail app, including audience strategy, value proposition development, channel planning, creative briefing, and measurement.
• Drive trading volume growth across the full funnel, partnering with CRM and growth teams to activate awareness campaigns, new product launches, and win back programs targeting churned traders.
• Conceive and execute novel engagement programs (trading competitions, incentives, event driven campaigns) that reach active traders and accelerate adoption of new instruments.
• Build deep customer understanding across trader segments, from first time derivatives users to active traders with accounts at competitors, turning insights into smarter positioning and product feedback.
• Define success metrics tied to trading volume and instrument adoption, monitor performance, run experiments, and deliver clear recommendations to product and marketing leadership.

Required Skills and Experience

• 8+ years of product marketing, growth marketing, or product management experience in a consumer facing app with a demonstrated track record of driving measurable trading or financial product adoption.
• Hands on experience marketing trading, investing, or derivatives products at companies such as Robinhood, SoFi, Tastytrade, Schwab, Kraken, Binance, or similar, with deep familiarity with active trader behavior and motivations.
• Proven ability to own both product launches and growth strategy end to end, from positioning and messaging through channel execution and performance measurement.
• Advanced quantitative and analytical skills with demonstrated experience defining success metrics, running experiments, and using data to inform campaign and product decisions.
• Experience running large scale growth programs, engagement campaigns, or win back initiatives that drove measurable volume or retention outcomes.
• Utilizes generative AI responsibly, maintaining human oversight to deliver business ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.

Compensation and Logistics

Job #: P77656

Pay Transparency Notice: Base salary varies by location. Total compensation may also include equity and bonus eligibility, and benefits (medical, dental, vision, 401(k)).

Annual Base Salary Range (excluding equity and bonus): $170,765 - $200,900 USD

Benefits for U.S. Employees

• Medical Plan, Dental and Vision Plan with generous employee contributions
• Health Savings Account with company contributions each pay period
• Disability and Life Insurance
• 401(k) plan with company match
• Wellness Stipend
• Mobile/Internet Reimbursement
• Volunteer Time Off
• Fertility Counseling and Benefits
• Generous Time off/Leave Policy
• The option of getting paid in digital currency

Disclosures

• Application Limit: Candidates may submit a maximum of 3 applications within a 6 month period.
• Equal Opportunity Employer: Coinbase is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or genetic information. Applicants with criminal histories will be considered consistent with applicable federal, state, and local laws.
• US Applicants: View Employee Rights, Know Your Rights, and E-Verify Notice of Participation.
• Accommodations: If you are an individual with a disability who needs a reasonable accommodation, email us your request and contact info at accommodations[at]coinbase.com.
• Data Privacy & Arbitration: By submitting your application, you agree to our Candidate Privacy Notice. US applicants: By submitting your application, you agree to Arbitration of Disputes.