Senior User Growth & Lifecycle Specialist at Binance

About Binance

Binance is a leading global blockchain ecosystem, recognized as the world's largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 300 million people across 100+ countries for our industry-leading security, user fund transparency, high-speed trading engine, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, and advanced Web3 features. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

We are seeking a highly experienced Lifecycle Marketing Specialist to manage and collaborate with teams, overseeing global lifecycle marketing campaigns. This individual should possess a strong understanding of product and campaign operations methodology, including A/B testing, funnel analysis, and lifecycle strategies. You will be responsible for generating campaign ideas and providing guidance to team members.

Responsibilities

• Activation and Conversion: Lead the optimization of the new user onboarding process by implementing product iterations, personalized marketing campaigns tailored to individual users, and targeted engagement strategies to improve new user activation and first-time transaction (FTT) conversion rates.
• Retention and Repeat Purchase: Build a comprehensive user lifecycle management system and user segmentation framework. Enhance user engagement and repeat purchase frequency through the development of membership programs, point systems, gamification, and various other cross-selling strategies. Design and optimize user referral and viral growth mechanisms to drive organic product growth.
• Lead A/B testing and user segmentation strategies to implement refined operations and achieve optimal allocation of operational resources.
• Collaborate with teams across the organization to ensure the smooth execution of lifecycle marketing strategies and campaigns.
• Utilize strong logical thinking and data analysis skills to uncover business insights, identify problems, and develop data-driven solutions.
• Stay well-informed on each Business Unit's products, including their features, user preferences, and pain points.

Requirements

• Proven track record of successful growth from zero to one or from one to a thousand users, leading initiatives in user retention, conversion, and repeat purchase with significant results.
• Over 5 years of experience in the internet industry, with more than 3 years in senior user growth roles within transaction-based sectors such as e-commerce or fintech.
• Experience individually leading growth projects, operations, or campaigns with a systematic framework and methodology.
• In-depth understanding of essential operational methodologies, including A/B testing, funnel analysis, and custom strategies.
• Knowledge and experience using marketing automation platforms/tools.
• Possess strong data-driven thinking, capable of establishing and improving data monitoring and analysis systems for user operations, with the ability to keenly identify issues through data and propose corresponding solutions.
• Strong familiarity with various Business Unit products and the ability to comprehend user preferences and pain points.
• Bilingual English/Mandarin is required to effectively coordinate with overseas partners and stakeholders.

Why Binance

• Shape the future with the world's leading blockchain ecosystem.
• Collaborate with world-class talent in a user-centric global organization with a flat structure.
• Tackle unique, fast-paced projects with autonomy in an innovative environment.
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning.
• Competitive salary and company benefits.
• Benefit from a flexible work-from-home arrangement (the specific arrangement may vary depending on the work nature of the business team).

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