Demand Generation Manager at LiveKit

About LiveKit

LiveKit is building the foundational infrastructure for the voice-driven computing era. Our robust platform empowers developers with all necessary tools to build, test, deploy, scale, and monitor AI agents in production environments.

Established in 2021, LiveKit proudly supports voice AI applications for industry leaders such as OpenAI, xAI, Salesforce, Coursera, and Spotify, alongside thousands of other clients. Collectively, our platform facilitates billions of calls annually.

About You

You will be instrumental in establishing the demand generation function from its core, rather than simply optimizing existing processes. This role offers the unique opportunity to collaborate with a sales organization genuinely eager to leverage your creations.

You will excel as a Demand Generation Manager if you:

• Are deeply committed to creating exceptional products for our customers.
• Are recognized for your ability to solve complex challenges.
• Possess a strong work ethic and the capability to build and ship solutions rapidly.
• Are meticulous, detail-oriented, and focused on delivering high-quality results.
• Are a quick learner, consistently acquiring new tools and skills.

The most effective way to impress us is by presenting thoughtful strategies for implementing LiveKit, and ideally, by experimenting with our platform.

What You'll Do

• Design, launch, and manage continuous demand generation campaigns (spanning paid media, email nurturing, and content syndication) to consistently meet the pipeline demands of a rapidly expanding sales team.
• Develop and oversee the campaign calendar and reporting structure, providing sales and marketing leadership with clear insights into MQL/SQL progression.
• Collaborate directly with sales leadership and representatives to align campaigns with territory and segment expansion goals, ensuring new hires are equipped with pipeline from the outset.
• Administer lead scoring, routing, and attribution models to demonstrably prove campaign effectiveness.
• Execute experiments across various channels (including paid social, paid search, webinars, retargeting, and ABM) and scale initiatives that effectively generate pipeline, moving beyond mere clicks.

Who You Are

• Over 4 years of experience managing end-to-end demand generation or growth marketing campaigns within a B2B SaaS environment.
• Proven hands-on experience with paid, email, and content-driven campaigns, demonstrating direct execution rather than just agency briefing.
• Comfortable fostering close partnerships with a growing sales and SDR team, adapting to their evolving needs, and developing integrated, collaborative campaigns.
• Strong proficiency with marketing automation and attribution platforms (e.g., HubSpot, Marketo, Salesforce, or similar systems).
• A data-driven mindset - capable of linking campaign performance directly to metrics valued by the sales team.
• Adept at troubleshooting and resolving problems efficiently.
• Experience in organizing field events, driving attendance, managing follow-ups, and promotion.

Preferred Qualifications

• Experience marketing to developers or technical buyer audiences.
• Track record of scaling a demand generation function in parallel with rapid sales team growth.
• ABM (Account Based Marketing) expertise.
• Some familiarity with voice AI, real time infrastructure, or WebRTC, or a strong desire to learn quickly about these technologies.

Our Commitment to You

• An unparalleled opportunity to build technology with significant global impact.
• Contribute to open source projects alongside world class engineers.
• A competitive compensation and equity package.
• Comprehensive health, dental, and vision benefits.
• A flexible vacation policy.

LiveKit is an equal opportunity employer committed to diversity and inclusion. We do not discriminate based on any characteristic protected by applicable law. Should you require a reasonable accommodation during the application or interview process, please contact [email protected].