Copywriter at WP Media

Become Our New Copywriter at WP Media!

Are you a passionate copywriter who excels at crafting impactful copy, shaping a consistent brand voice, and producing content that drives tangible business results? WP Media is seeking a creative and meticulous Copywriter to join our dynamic marketing team. You will play a pivotal role in defining the voice for our successful WordPress products: WP Rocket, Imagify, and RocketCDN. We are a fully remote, global team, eager to welcome a new member from anywhere in the world.

What You Will Be Doing

As our Copywriter, you will be responsible for creating engaging, persuasive, and high-converting content that powers our marketing campaigns and strengthens our brand identity across all customer touchpoints. Reporting to the Head of Marketing, you will be an integral part of our collaborative marketing efforts. Your daily responsibilities will include:

• Developing a cohesive verbal identity that makes our products unique and memorable, utilizing storytelling and persuasion principles to clarify our message and connect with our audience.
• Writing compelling, high-converting copy for various channels, including emails, web pages, landing pages, and paid advertisements (Facebook, Google Ads), that both sells and provides genuine value to our audience.
• Continuously optimizing copy based on performance metrics, A/B testing, and valuable customer feedback.
• Building a strong understanding of our products and underlying technology to effectively translate features and benefits into clear, accurate, and compelling copy.
• Ensuring the highest quality and accuracy of all written content through rigorous editing, grammar checks, and proofreading.
• Taking campaigns from initial copy creation through to publication, including building and scheduling emails, updating web pages, and deploying content across our various channels.
• Tracking content performance using analytics and campaign data, then leveraging these insights to inform and improve future content strategies.
• Engaging in broader marketing activities beyond writing, providing support for campaign execution, contributing innovative ideas, and participating in hands-on marketing tasks with the team.
• Collaborating closely with marketing and design teams to ensure copy is seamlessly aligned with overall brand guidelines and campaign objectives.
• Staying abreast of creative trends and successful campaigns from other SaaS companies to infuse fresh ideas and formats into our own content.

What Do You Need To Excel at This Job

To thrive in this role, we are looking for a candidate with:

• Exceptional written communication skills.
• A deep understanding of consumer psychology and persuasive copywriting frameworks to craft messaging that resonates and converts.
• The ability to adapt tone and style effectively across different formats, including email, web content, landing pages, and paid advertisements (Facebook, Google Ads).
• Meticulous attention to detail, coupled with strong editing, grammar, and proofreading abilities.
• Solid SEO knowledge, including keyword usage, meta descriptions, and on-page best practices.
• The capacity to quickly grasp our product and technology, translating complex features and benefits into clear, compelling messages.
• A genuine interest in marketing beyond just writing; you should be curious about campaigns, sales funnels, and their effectiveness, desiring to be involved in more than just the copy.
• Comfort with data, including reading campaign performance in Google Analytics, tracking key performance indicators (KPIs), and drawing actionable conclusions from your findings.
• Hands-on experience with various marketing tools, such as email platforms, WordPress, and marketing automation systems.
• Strong organizational skills and the ability to efficiently manage multiple briefs and deadlines simultaneously.
• A curious and adaptable mindset, comfortable researching new topics, experimenting with new formats, and learning rapidly.

Additional qualities we value in our candidates:

• Thrives in a fast-paced environment: You are a proactive doer, adaptable, and enjoy working in dynamic settings where priorities can quickly evolve.
• Previous remote job experience: Slack will serve as your primary virtual office, where the majority of company interactions and activities occur.

About Us

Founded in 2014 in Lyon, France, WP Media is an equal opportunity employer with a diverse, distributed team of over 45 teammates located across the globe. WP Media is the French company behind highly successful WordPress plugins like WP Rocket and Imagify. WP Rocket is the leading premium caching plugin for WordPress, used by over 5,000,000 websites worldwide, making sites lightning-fast with just a few clicks. Imagify is our free image optimization service, including a free WordPress plugin, having already optimized more than 19 billion images.

You will join our remote, global Marketing team and collaborate with talented individuals across multiple countries and time zones. We embrace flexible working hours and a robust remote work culture. We prioritize clear communication and encourage active participation from everyone. We are excited to discover which new country will be added to our growing distributed team map! WP Media is proud to be part of group.One, a leading European provider of online presence, cloud hosting, and digital marketing services, trusted by over 2 million customers. Our global group consists of more than 1,500 employees operating from nearly 20 locations across 15 countries, with our headquarters in Sweden. With the support of our partners Cinven and Ontario Teachers' Pension Plan, we are continuously expanding our service portfolio and geographical footprint.

Do We Share the Same Values?

At WP Media, we are built on fundamental values that foster a supportive team environment:

• Mutual Respect, Collaboration, and Inclusivity: These are the pillars of our team life.
• Healthy Balance Between Work and Private Life: We actively encourage our employees to enjoy their families and hobbies through flexible working hours and a minimum vacation policy. We focus on the quality of your work and customer satisfaction, not on hours spent at a desk.
• Team Gatherings: We value in-person connections. Every year, we organize a company-wide trip, spending a week together for coworking and fun activities. Past destinations include Spain, Portugal, Mexico, Greece, and Serbia.
• Commitment to an Inclusive and Safe Environment: We are dedicated to a workplace free from discrimination and harassment, welcoming talent in all its diversity. Your gender, background, age, beliefs, or personal story do not limit your opportunities here. What truly matters is mutual respect, personal appreciation, and fostering a workplace where motivation and collaboration flourish.
• Support for Growth: We believe in nurturing your personal and professional development, recognizing you as both an individual and a valued team member. We are keen to grow with you and look forward to getting to know you.

Now that you know more about us, we invite you to tell us why you would like to become our Copywriter and why you believe you are the ideal candidate. We eagerly await your application!