Senior Product Marketing Manager, Scaling Creators at Kit

About Kit

Kit is an email marketing platform built for creators: coaches, YouTubers, authors, podcasters, and other creative professionals who want to grow their audience, deepen customer relationships, and build a business around their work. Kit combines audience growth, email automation, and digital product sales in one platform. The company is 100% independent and 100% remote, with a mission to help creators earn $1 billion using the creator marketing platform.

The Role

Kit's most established creators operate real companies with teams, large email lists, dedicated sending needs, and a buying process that its self serve motion was not designed to support. This segment is growing, so Kit is hiring a Senior Product Marketing Manager, Scaling Creators to own how Kit wins, lands, and expands these businesses through a sales assisted motion that complements the self serve product.

In this full time individual contributor role, you will define the buyer, craft messaging that resonates and wins, and build go to market strategy that drives inbound pipeline for the sales team. Success is measured in win rate, deal size, and expansion revenue. The ideal candidate has previously added an upmarket, sales led motion to a product led company.

Your Support System

You will report to Christina Lhi, Head of Marketing, and work alongside two other experienced Product Marketing Managers on Kit's product marketing team to keep the self serve and sales assisted stories consistent. You will collaborate closely with:

• Sales leadership on target selection, deal toolkit, enablement, and win/loss analysis
• Account Executives and Solutions Consultants on demo narratives, discovery, and technical and migration proof
• Product on packaging, launches, and roadmap input
• RevOps and analytics on account routing to sales, attribution, and pricing decisions
• Creator Success on case studies, customer references, and expansion plays
• Demand gen, content, and events on campaigns and events for established creators

What You'll Do

• First week: Complete onboarding in Notion, learn Kit's product, pricing, and current positioning, attend introduction meetings with marketing, sales, Solutions Consultants, RevOps, and Creator Success, get access to CRM, call recordings, and product analytics, and listen to recent sales calls.
• First month: Shadow 15 or more sales calls and speak with 10 established creators, including recent wins, losses, and churned accounts. Audit sales content and how product usage routes accounts to sales. Set baselines with RevOps for win rate, sales cycle, deal size, and expansion revenue. Share a written point of view on the established creator buyer and the three biggest gaps in how Kit sells to them.
• First six months: Define ideal customer niches and buying personas. Ship a messaging framework tied to outcomes such as revenue per subscriber, deliverability, team workflows, and safe migration. Build the core deal toolkit: first call and demo narrative, discovery guide, pitch deck, business case template, security and deliverability one pagers, migration plan, and competitive battlecards. Build and execute go to market tactics that drive MQLs and new MRR attributed to the sales funnel.
• First year: Enable sales to pitch with confidence using the messaging and tools you built, aiming to double inbound MQLs from your start date. Own and lead channel strategy with cross functional alignment and Marketing partnership. Run a quarterly win/loss program, build a clear path for sales leads on the website, and ensure major launches ship with both self serve and sales assisted versions. Your work directly supports Kit's path to $100,000,000 ARR while protecting the self serve engine.

What Will Set You Up for Success

Skills

• Segmentation and buyer definition using firmographic and product usage data
• Messaging and positioning for a sales assisted buyer, including competitive differentiation and objection handling
• Sales enablement that reps actually use: demo narratives, discovery guides, business cases, and battlecards
• Writing and storytelling that turns product depth into a business case for non technical buyers
• Working with CRM, product analytics, and pipeline data to measure funnel conversion, win rate, and deal size
• Customer and market or competitor research, including win/loss interviews and call analysis
• Systems thinking across people, processes, data, and tools to build repeatable go to market solutions
• Strong AI fluency, including building AI powered workflows and tools with human judgment and quality checks
• Pricing and packaging input for a new tier or add on (nice to have)

Experience

• 7+ years in B2B SaaS product marketing, including at least 2 years supporting a sales team selling to mid market and/or larger accounts
• Experience adding a sales led motion on top of a product led one at a high growth company, with measurable before and after results
• Experience building a deal toolkit and enablement program from little or nothing, tied to a sales metric such as win rate or deal size
• Experience running a win/loss or customer research program that changed how a team sold or built
• Experience running an expansion or account based program for an existing customer base (nice to have)
• Experience in email, martech, or the creator economy

Traits

• You lead without a formal title, aligning sales, product, RevOps, and finance and keeping work moving
• You advocate for creators and protect the self serve experience
• You act with urgency and focus on OKRs and outcomes
• You work in public, sharing findings, drafts, and reasoning
• You connect data to decisions and help others use data more effectively
• You raise the quality bar and shape how the team uses AI, from call analysis to battlecard maintenance

What Won't Set You Up for Success

• Experience only in self serve or only in enterprise sales
• Treating enablement as a deck handoff rather than coaching reps and measuring what gets used
• Wanting a sales playbook already in place instead of building it as you learn
• Preferring to be measured on output rather than outcomes
• Needing extensive approval before acting
• Discomfort with direct, candid feedback, especially from sellers about live deals

Working Hours and Location

This is a 100% remote position with team members across the globe. The team works mostly on East Coast time, so people based on the West Coast of the United States, in Europe, or in Asia may have occasional early mornings or late evenings. The company aims to keep schedules reasonable, but some time zone coordination is required.

Compensation and Benefits

Kit standardizes salaries by position regardless of location. This role hires at level 4 with a salary of $166,000. Level is determined by experience and the interview process.

Perks and benefits include:

• Profit sharing
• Kit equity
• 401k with a 5% match
• Medical premium coverage up to $2,280 per month, with dental and vision premiums fully covered through Aetna health insurance plans
• $2,000 equipment allowance for the first two years and $1,000 every following two years; company laptops provided separately
• Individual learning and development budget of $3,500 per year
• Creator meetup budget of $50 per month
• Gender affirming benefits
• Childcare benefit up to $3,000 annually through JOON
• Twenty days of paid time off per year
• Paid paid vacation: an after tax bonus of $1,000 for taking five consecutive unplugged vacation days
• Ten paid holidays per year
• Two weeks of paid sick time per year, including mental health and wellbeing days
• Twelve weeks of paid parental leave and flexible scheduling in the child's first year
• Up to six weeks of paid bereavement, medical, and disaster leave after six months of employment, with two weeks of each available in the first six months
• Winter break closure for one week at the end of December
• Four week paid sabbatical after five years
• In person or virtual team retreats twice a year

How to Apply

Kit aims to follow up with all applicants within two weeks. The hiring process includes:

1. A 30 minute phone screen with the recruiter
2. A 45 minute hiring manager interview
3. A take home assignment
4. A 60 minute panel interview

To apply, complete the application, including a cover letter and answers to the questions on the next page. Every application is read, and the cover letter and responses help provide context for your experience.

Equal Opportunity

Kit values diversity in all forms and encourages applicants who meet more than 50% of the requirements to apply. Kit does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity, or any other reason prohibited by law.