Senior Product Marketing Manager (global) at beehiiv

About beehiiv

beehiiv is the leading platform where the world's best newsletters, podcasts, and digital products are created, scaled, and distributed. Our comprehensive platform integrates email, podcast hosting, websites, community features, and digital products, all connected to a unified audience and a single suite of tools for publishing, growth, and monetization. As we approach $50 million in annualized revenue and maintain a 100% year-over-year growth rate, our rapidly expanding product suite and strong brand presence position us for the next phase of hypergrowth.

This role is a dynamic blend of product marketer, product evangelist, and integrated marketer. Your primary objective will be to drive awareness and adoption of core features and products by achieving a deep understanding of them, crafting compelling narratives that highlight their value, and executing campaigns that deliver these stories to the right creators and brands. This is not a conventional product marketing role; it demands both strategic thinking, positioning, and storytelling, as well as a hands-on approach.

In a typical week, your tasks might include recording a product walkthrough for an upcoming launch, engaging with numerous customers to discuss new messaging, collaborating with lifecycle and product teams to design personalized in-app triggers to boost adoption of a paid feature, writing release copy, and potentially traveling to New York to lead a significant brand event with creators. You will work in close partnership with product, design, engineering, analytics, lifecycle, social, and the broader marketing team, reporting directly to the CMO.

Ideally, you'll have:

• Experience: 5+ years in product marketing, integrated marketing, growth marketing, or a closely related role within a high-growth SaaS startup or scaleup. Bonus points for experience marketing creator tools, media products, or platforms where the product itself serves as a marketing tool.
• Generalist Range: You have experience shipping content, developing positioning, running campaigns, and rewriting website copy. You are equally proficient in document creation, Figma, presenting on camera, or analyzing dashboards.
• Strong Product Sense: You can quickly grasp a new feature, instinctively identify what will and won't resonate with users, and articulate the reasons precisely. You hold strong opinions about product development, and product teams value your input.
• Storytelling Chops: You can transform a complex feature into something a creator genuinely wants to share. Whether it's video, longform articles, social media, or in-app content, you understand which format suits which message and can execute most of them independently.
• Bias Toward Big Swings: You don't merely follow existing playbooks, you create them. You can brainstorm ambitious ideas with the team and then bring them to fruition seamlessly, ensuring they make a significant impact.
• AI-Native: You are tech-savvy and proficient in AI tools. You are an early adopter who frequently builds smart, AI-powered workflows that enable one motivated individual to achieve what previously required an entire team in a fraction of the time. You will impress us with both your creativity and efficiency.
• beehiiv Obsession: You already have a passion for what we are building, possess strong opinions on its future direction, and are eager to passionately advocate for it in a thoughtful, product-centric manner. Bonus points if you are already a beehiiv user.

What you'll be responsible for:

Driving adoption of the product:

• Own awareness and adoption goals for specific features and product areas, with a particular focus on monetized surfaces and high-intent paid features.
• Partner with lifecycle, product, design, and engineering teams to create impactful in-app moments, personalized triggers, and onboarding flows that effectively convert users at optimal times.
• Translate product capabilities into clear positioning and messaging that resonates with creators, publishers, and brands.

Storytelling and content:

• Produce engaging video, longform articles, and social media content that effectively explains our product's functionality, target audience, and significance.
• Write and revise website messaging to accurately reflect the product's current capabilities and future direction.
• Collaborate with product and design teams to develop launch assets that uphold the high quality of the features they promote.

Big swings and brand moments:

• Develop and execute campaigns that increase beehiiv's visibility among more creators and brands. This includes launch campaigns, in-person activations, and partnerships with high-profile creators and publishers.
• Be actively involved when it matters most. If a significant brand moment is being organized, you will likely be assisting in its execution or leading it.

Cross-functional partnership:

• Work closely with product, design, engineering, analytics, lifecycle, social, and the rest of the marketing team.
• Gather insights from market feedback and data, transforming them into strategies for future launches, messaging, and campaigns.

Why this role might be for you:

• You are a generalist marketer with substantial product marketing experience, seeking a role that allows you to apply the full breadth of your skills.
• You appreciate beehiiv and desire a role where becoming a true expert on the product is a key expectation.
• You enjoy operating between strategy and execution, preferring a role that isn't confined to one side of that spectrum.
• You have strong convictions about how AI should be integrated into marketing functions and are eager to demonstrate how a well-equipped marketer can outperform a much larger team using AI.
• You thrive on rapid shipping, taking bold initiatives, and witnessing the direct impact of your work reflected in tangible adoption numbers.

Why this role might not be for you:

• You are seeking a traditional product marketing role or a deep specialist track in a single discipline (e.g., PMM, content, brand, or lifecycle).
• You prefer to await a brief and execute against it, rather than identifying gaps and owning the solution.
• Your prior experience leans more towards 'marketing' than 'growth', and you haven't previously focused on adoption, expansion, or retention.
• You are less interested in producing your own video, decks, copy, or AI tooling, or you haven't built an AI-powered workflow before and lack strong opinions on how AI transforms a marketing organization.
• Fast-paced startup environments do not bring out your best work.

Why beehiiv?

• Bias towards action: Our default is to act. We avoid getting bogged down in unnecessary processes or trivialities. Progress, not perfection, is our motto.
• Ownership mentality: This company is collectively ours. We go the extra mile because that's what owners do. Daily, individuals step up to handle tasks beyond their direct responsibilities, doing whatever it takes for our collective success.
• Building is in our DNA: We are relentlessly focused on improving every aspect of our platform and ourselves. Whether it's our product, support, or partnerships, we continuously strive for enhancement.
• We answer to our users: Nothing is more important than serving our users. Their success is our success.
• Ego comes second, but winning comes first: We set aside individual egos to collaborate effectively and build something exceptional. The origin of an idea or vision is secondary; our focus is always on achieving the best outcome and winning.

We'll take care of you:

• Competitive Salary
• Stock Options
• Health, Dental, and Vision Insurance
• 401(k) Employer Match
• Unlimited PTO (with a mandatory minimum of 10 days per year)
• Annual In-person Team Retreat
• Unlimited Book Budget
• Monthly Wellness Days (every third Friday of the month!)