Senior Product Manager, Growth at GitLab

Senior Product Manager, Growth at GitLab

GitLab is the intelligent orchestration platform for DevSecOps, enabling organizations to boost developer productivity, enhance operational efficiency, mitigate security and compliance risks, and accelerate digital transformation. Trusted by over 50 million registered users and more than 50% of the Fortune 100*, GitLab empowers teams to ship superior, more secure software with speed. Our company culture mirrors our product principles, embracing AI as a fundamental productivity enhancer; all team members are expected to integrate AI into their daily tasks to foster efficiency, innovation, and impact. GitLab offers an environment where careers flourish, innovation thrives, and every voice is valued. Our high-performance culture is fueled by our core values and continuous knowledge sharing, helping team members achieve their full potential while collaborating with industry leaders on complex challenges. Join us in co-creating the future as we develop technology that redefines how the world builds software.

* Fortune 500® is a registered trademark of Fortune Media IP Limited, used under license. Claim based on GitLab data. Fortune 100 refers to the top 20% ranked companies in the 2025 Fortune 500 list, published in June 2025. Fortune and Fortune Media IP Limited are not affiliated with, and do not endorse products or services of GitLab.

An Overview of This Role

As a Senior Product Manager, Growth, you will be responsible for GitLab’s self-serve product journey from start to finish. This includes a visitor's initial interaction with GitLab.com, through trial, activation, and eventual paid conversion. In the rapidly expanding agentic era of software demand, self-serve growth is a critical avenue for GitLab to capture market share. You will integrate acquisition, activation, and monetization into a unified, connected experience, leveraging experimentation and product data to drive compound growth across the entire funnel.

Key Responsibilities

• Own the complete self-serve journey, encompassing signup, trial, activation, and monetization.
• Utilize product usage and event data to pinpoint high-impact, well-defined growth opportunities, and maintain a continuous test-and-learn cycle throughout the funnel.
• Collaborate closely with Engineering, Design, and Data colleagues to scope, sequence, and implement experiments, proactively identifying cross-functional dependencies.
• Establish clear success metrics for each initiative, directly linking roadmap decisions to tangible customer and revenue outcomes.
• Operate within a small, autonomous team, taking full ownership of your roadmap and the resulting outcomes.

Required Qualifications

• Demonstrated experience in product management, ideally with end-to-end ownership of a self-serve or product-led growth funnel.
• Strong technical aptitude: a solid understanding of how software is built, packaged, deployed, and operated.
• Excellent analytical skills, proficiency in SQL, and a hypothesis-driven methodology for product decisions.
• Proficiency in experimentation and A/B testing, with a proven history of delivering frequent, measurable product enhancements.
• Comfortable working directly with production usage and event data.
• Highly independent and pragmatic, with a strong bias for action.
• Exceptional written and spoken English, with comfort working asynchronously in a distributed team environment.

Preferred Qualifications

• Familiarity with common growth frameworks, such as acquisition loops, activation loops, and product-qualified leads (PQLs).
• Previous experience at a Product-Led Growth company.
• Experience with GitLab, Git, or general Git workflows.
• Background in building developer tools or DevOps products.
• Experience engaging with B2B customers.

About the Growth Team

The GitLab Growth team is dedicated to simplifying how teams discover value and achieve efficiency within the GitLab platform. They work across the entire product experience to ensure that adopting and utilizing GitLab is as straightforward as possible. Growth Product Managers play a crucial role in expanding GitLab's customer base by continually enhancing the signup, trial, and activation experiences.

How GitLab Supports Full-Time Employees

• Comprehensive benefits package supporting your health, finances, and overall well-being.
• Flexible Paid Time Off (Unlimited PTO).
• Team Member Resource Groups.
• Equity Compensation & Employee Stock Purchase Plan.
• Growth and Development Fund (Learning Budget).
• Paid Parental Leave.

We encourage applications from candidates with diverse experience levels; many successful applicants do not meet every single listed requirement. Studies show that individuals from underrepresented groups are often hesitant to apply unless they meet all qualifications. If this role excites you, please apply and allow our recruiters to evaluate your application.

Country Hiring Guidelines

GitLab hires new team members globally. All our roles are remote, though some may have specific location-based eligibility requirements. Our Talent Acquisition team can address any location-related questions during the recruiting process. For more details, please review our Recruitment Privacy Policy.

GitLab is committed to being an equal opportunity and affirmative action employer. Our policies and practices regarding recruitment, employment, career development, promotion, and retirement are merit-based, irrespective of race, color, religion, ancestry, sex (including pregnancy, lactation, sexual orientation, gender identity, or gender expression), national origin, age, citizenship, marital status, mental or physical disability, genetic information (including family medical history), military discharge status, protected veteran status, or any other legally protected basis. Discrimination or harassment based on these characteristics will not be tolerated. Refer to GitLab’s EEO Policy and EEO is the Law for more information. If you require accommodation due to a disability or special need during the recruiting process, please inform us.