Senior Product Manager - Web3 (User Journey) at Binance

Senior Product Manager - Web3 (User Journey)

Binance, a leading global blockchain ecosystem and the world’s largest cryptocurrency exchange by trading volume and registered users, invites applications for the role of Senior Product Manager for Web3 (User Journey). We are trusted by over 300 million people in more than 100 countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Our mission is to increase the freedom of money and financial access for people around the world.

Responsibilities

• Monitor meme market trends, community behavior, and social sentiment to identify emerging user needs and rapidly translate them into product opportunities, feature experiments, or growth initiatives.
• Partner with internal teams to design meme-related product experiences and engagement mechanisms that improve discovery, participation, and trading activity.
• Develop Web3 product strategy, roadmap, PRD, and phased delivery for experience optimization initiatives across key product journeys.
• Drive improvements in workflow efficiency, content clarity, conversion, and overall product experience across critical Web3 flows.
• Build KPI loops: instrumentation, funnel analysis, experimentation, iteration, and impact reporting.
• Leverage product data, operational insights, and internal stakeholder inputs to identify friction points, define priorities, and drive optimization opportunities.
• Drive execution across Engineering, Design, Data, Operations, Compliance, and key stakeholders; manage risks, dependencies, and trade-offs.
• Define scalable product solutions that balance experience quality, business goals, and regulatory requirements in a Web3 environment.

Requirements

• Five or more years of Product Management experience; strong product background in Web3, crypto, or related digital platforms.
• Bilingual English/Mandarin is required to coordinate with overseas partners and stakeholders.
• Strong track record leading large, cross-team products focused on experience optimization, conversion, workflow improvement, or journey efficiency.
• Strong understanding of Web3 product flows, including wallets, on-chain interactions, signing flows, transaction states, and related user behaviors.
• Strong system design and decomposition ability; detail-oriented execution.
• Data-driven approach including metrics, funnel analysis, experiments, and impact measurement.
• Ability to identify friction points in complex product flows and translate them into clear product requirements and scalable solutions.
• Proven experience working across Engineering, Design, Data, Operations, and business stakeholders in fast-paced environments.

Why Join Binance

• Shape the future of finance by collaborating with world-class talent in a user-centric global organization with a flat structure.
• Tackle challenging projects in a fast-paced and innovative environment with high autonomy.
• Thrive in a results-driven workplace offering opportunities for career growth and continuous learning.
• Enjoy competitive salary and company benefits.
• A remote-first, work-from-home arrangement may apply depending on the nature of the role and team.

Binance is committed to being an equal opportunity employer. By submitting a job application, you acknowledge that you have read our Candidate Privacy Notice. We utilize artificial intelligence tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. Final hiring decisions are made by humans.