Product Marketing Manager (global) at beehiiv

About beehiiv

beehiiv is an all-in-one newsletter and creator platform powering the next generation of media companies and independent voices. We help creators and businesses launch, grow, and monetize newsletters, serving tens of thousands of publishers and reaching hundreds of millions of readers monthly. As the company scales rapidly, we are expanding our team to drive product adoption and category leadership.

Role overview

We are hiring a Product Marketing Manager (PMM) to own positioning, messaging, and go-to-market strategy across both product-led growth and enterprise segments. This role will define beehiiv's narrative as the operating system for the content economy, lead product launches, and partner cross-functionally to drive adoption and revenue impact.

Key responsibilities

• Own product positioning, messaging, and go-to-market strategy across PLG and enterprise audiences.
• Develop clear value propositions and data-backed customer stories that demonstrate impact on growth and revenue metrics.
• Lead product launches that drive awareness, adoption, and measurable business outcomes.
• Partner with Product, Sales, and Marketing to align feature development with market needs and opportunities.
• Create sales enablement materials, competitive positioning, and playbooks to support enterprise growth.
• Turn customer insights and market trends into actionable strategies that influence roadmap and product messaging.
• Build scalable frameworks to measure and optimize product adoption, engagement, and lifecycle metrics.
• Champion beehiiv's brand as a category creator and thought leader across creator and enterprise audiences.

Qualifications

• 4-6+ years of product marketing experience at high-growth SaaS companies, ideally with hybrid GTM models that blend PLG and enterprise.
• Proven success driving adoption and revenue for self-serve products and supporting enterprise expansion.
• Strong understanding of user segmentation, positioning, messaging, and go-to-market planning for new launches and feature adoption.
• Experience with performance and lifecycle marketing, using data to identify growth opportunities and optimize journeys.
• Fluency with tools such as HubSpot, GA4, Customer.io, Figma, and Excel, and familiarity with BI tools is a plus.
• Excellent analytical and storytelling skills, able to translate complex data into persuasive narratives for technical and non-technical audiences.
• History of working cross-functionally with product, growth, sales, content, SEO, partnerships, and community teams.

Why this role might be for you

• High impact opportunity at a fast-growing startup, with visibility and ownership.
• Autonomy to own projects and execute creative, data-driven solutions.
• Work across PLG and enterprise motions to shape product-market fit and category positioning.

Why this role might not be for you

• This is not a traditional 9-to-5 role; expect rapid iteration and frequent context switching.
• You must manage multiple priorities and stakeholders in a fast-paced environment with high expectations for speed and quality.

Compensation and benefits

Compensation depends on experience. Target range: USD 130,000 - 150,000 per year, DOE. Additional benefits and perks include stock options, health, dental and vision insurance, 401(k) employer match, unlimited PTO with a mandatory 10 day minimum, annual in-person team retreat, unlimited book budget, and monthly wellness days.

Location and logistics

This is a remote, global role. We welcome applications from global candidates. Compensation and employment details may vary by location.

How to apply

To apply, click the Apply for This Job link on the posting. For more information visit the job page.