Senior Talent Brand Manager at GitLab

As a Senior Talent Brand Manager at GitLab, you will be pivotal in shaping how current and prospective team members perceive the experience of working at GitLab. This role requires you to bring the company's employer value proposition to life through strategic talent branding, recruitment marketing, and the execution of integrated campaigns across the entire candidate journey. You will leverage a blend of editorial judgment, performance data, cross-functional influence, and AI tools to cultivate clear, inclusive, and authentic candidate experiences.

What You Will Do

• Lead GitLab's talent brand strategy, ensuring the employer value proposition and company direction are translated into clear, differentiated candidate messaging.
• Design and build scalable content systems, recruiter resources, reporting, and campaign operations across various channels including careers content, social media, employer review platforms, talent communities, and recruiter channels, utilizing technology and AI tools.
• Establish editorial direction and align cross-functional partners and contributors to create authentic stories that feature team members, leaders, culture, values, career growth, and the impact of working at GitLab, ensuring all content is accurate, inclusive, culturally relevant, and consistent.
• Advise Talent Acquisition and business leaders on effective audience strategy and campaign development to support hiring priorities, candidate pipelines, and conversion goals.
• Continuously improve candidate journey touchpoints so that applicants receive transparent, consistent, and relevant information throughout the hiring process.
• Utilize performance data, audience insights, candidate feedback, and talent market trends to set priorities, evaluate outcomes, recommend new approaches, and effectively communicate impact.

What You Will Bring

• Significant professional experience in talent brand, employer brand development, or recruitment marketing.
• Proven experience creating and leading brand or recruitment marketing strategies across multiple audiences, regions, or diverse hiring priorities.
• Exceptional storytelling, writing, editing, and editorial judgment across various channels.
• Demonstrated success in leading complex campaigns that involve multiple stakeholders, strict deadlines, budgets, or external partners.
• Strong analytical judgment and experience leveraging data, audience insights, feedback, and research to improve results.
• A proven ability to influence senior stakeholders, create structure from ambiguous situations, and operate effectively between strategy and execution in an asynchronous work environment.

About the Team

The Talent Brand team operates within GitLab's People Group and functions collaboratively with Talent Acquisition, Marketing, Corporate Communications, Social Media, Diversity, Inclusion & Belonging, and leaders across the organization. In this vital role, you will help define the team's strategic direction, reinforce GitLab's employer narrative and regional presence, actively support hiring priorities, enhance candidate experiences, and use data to maximize the impact of our focused team.

Salary and Compensation: The base salary range for this level is currently specified for residents of the United States only. This range reflects the base salary rate within the US. The base salary range does not include any bonuses, equity, or benefits. Sales roles are eligible for incentive pay targeted up to 100% of the offered base salary. United States Salary Range: $115,200 - $194,400 USD. Grade level and specific salary ranges are determined following interviews and review of applicant education, experience, knowledge, skills, abilities, equity with team members, alignment with market data, and geographic location.

How GitLab Supports Full Time Employees

• Benefits designed to support your health, finances, and overall well-being.
• Flexible Paid Time Off.
• Team Member Resource Groups.
• Equity Compensation & Employee Stock Purchase Plan.
• Growth and Development Fund.
• Parental Leave.

Hiring Guidelines: GitLab welcomes candidates from around the world for its remote roles. However, some roles may have specific location-based eligibility requirements. Our Talent Acquisition team is equipped to assist with location inquiries after the recruiting process commences.