Ads Implementation Specialist - Social/Google at Binance

About Binance

Binance is a leading global blockchain ecosystem, recognized as the world's largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 300 million people across more than 100 countries for our industry-leading security, user fund transparency, high-speed trading engine, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings span trading and finance to education, research, payments, institutional services, Web3 features, and more. We are dedicated to leveraging the power of digital assets and blockchain to build an inclusive financial ecosystem, advancing the freedom of money and improving financial access for people around the world.

About the Role: Ads Implementation Specialist

As an Ads Implementation Specialist, you will support the digital advertising team in executing paid ad campaigns across various media channels (Meta, TikTok, X, Programmatic, etc.). We are seeking a candidate with a digital marketing background, preferably with experience managing media campaigns across multiple channels. This is an entry-level position that includes training and upskilling opportunities, though prior experience with advertising platforms is highly beneficial.

Responsibilities:

• Organize and rename visual files (images, videos, GIFs, etc.) required for ad implementations, ensuring adherence to internal guidelines.
• Create Asana tickets containing all necessary information for campaign go-live.
• Upload ad creatives across various platforms, ensuring proper tagging for tracking.
• Monitor campaign performance daily to guarantee delivery and proactively suggest improvements.
• Generate ad-hoc reports on performance or creative effectiveness.
• Conduct competitiveness analysis to inform strategy.
• Collaborate with cross-functional teams on creative production, planning, and execution.
• Monitor industry trends and developments in advertising, consistently implementing best practices.
• Maintain an in-depth understanding of the company's target audience, product offerings, and advertising objectives.
• Ensure that all campaigns comply with data privacy regulations and company policies.

Requirements:

• Bachelor's degree in Marketing, Advertising, Communications, or a related field.
• A minimum of 1 year of experience running ads on Meta, TikTok, or X.
• Possess a strong analytical mindset, with a focus on quantitative results. You need to have a curiosity for data and a solid understanding of advertising performance metrics. Key terms such as CPI, CPR, IPM, and VTR are important; if you are unfamiliar with them, please research before your first interview.
• Excellent communication, organizational, and time management skills.
• Strong attention to detail and the ability to prioritize tasks effectively.
• Proficiency in Microsoft Office, Google Workspace, and project management tools.
• Previous experience with Figma is a plus.
• Fluent English speaker is essential. Additional languages are considered a strong asset.

Why Binance?

• Shape the future with the world's leading blockchain ecosystem.
• Collaborate with world-class talent in a user-centric global organization with a flat structure.
• Tackle unique, fast-paced projects with autonomy in an innovative environment.
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning.
• Benefit from a competitive salary and comprehensive company benefits.
• Enjoy a work-from-home arrangement (the specific arrangement may vary depending on the work nature of the business team).

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