Entry-level communications specialist at Canonical

Join Canonical as an Entry-level Communications Specialist

Canonical, a pioneering technology firm leading the global move to open source by publishing Ubuntu, the platform for AI, IoT, and the cloud, is seeking a brilliant B2B Social Media Marketing Manager. This role is crucial in extending our communications and bridging the gap between our product creators and our millions of online users. Our online communities are vibrant hubs where developers, tech enthusiasts, and security engineers engage with us, provide feedback, and participate in the Ubuntu ecosystem. If you are passionate about technology, technology marketing, and using technology to market, this is the role for you.

This position operates within the communications team and reports directly to the Director of Communications. The ideal candidate thrives in an environment that values ownership of campaigns, collaboration, continuous learning, curiosity, and a drive for self and team improvement. You must enjoy problem solving, getting hands on, experimenting, measuring results, and leveraging automation to streamline daily operations.

What You Will Do (Responsibilities)

• Create, schedule, and publish engaging content and campaigns across numerous social media channels.
• Deliver consistent analysis and reporting on social media metrics, content effectiveness, and campaign outcomes.
• Support the growth and nurturing of Canonical’s social media audiences, aiming to boost engagement rates and desired user actions.
• Develop sharp copywriting and asset creation skills to build messaging that perfectly matches the brand personality and encourages audience action.
• Take responsibility for executing A/B and multivariate growth tests.
• Maintain an audience centric approach, focusing on platform and community moderation, alongside direct audience engagement.
• Generate awareness for integrated campaigns, new product launches, webinar series, industry announcements, and core content.
• Creatively package all of Canonical’s product offerings and educational materials, ranging from bare metal and AI to Kubernetes and diversity initiatives.

What We Are Looking For (Requirements)

• Experience managing social media platforms specifically for technology brands, within a content team, or an advertising agency.
• Practical knowledge of social media management tools, coupled with an understanding of web and social analytics tools.
• Proficiency across a minimum of four major social media platforms, including LinkedIn, YouTube, Twitter, Facebook, Instagram, and Reddit.
• A sharp analytical eye and an intuition for identifying the content types that perform best based on the specific platform and goal.
• Experience in educational content funnels, using video content as a central component of the social media marketing strategy.
• Exceptional interpersonal skills and the ability to build trusting relationships across diverse, cross functional teams.
• Outstanding verbal and written communication skills, demonstrating strong content marketing capabilities.
• A proven capacity to prioritize tasks and discern what is important from noise while consistently meeting deadlines without compromising quality.
• Willingness to travel up to four times per year for internal company events.

What Canonical Offers You (Benefits)

Your base pay is determined by several factors, including your geographic location, experience level, knowledge, and skills. Additionally, certain roles are eligible for supplementary benefits and rewards, such as annual bonuses and sales incentives based on revenue or utilization. Canonical maintains a compensation philosophy focused on ensuring equity across its global workforce.

Comprehensive Perks:

• Fully remote working environment. We have been operating remotely since 2004.
• Personal learning and development budget of 2,000 USD per year.
• Annual compensation review.
• Recognition rewards.
• Annual holiday leave.
• Parental Leave provided.
• Employee Assistance Programme.
• Opportunities to travel to new locations to meet colleagues during 'sprints'.
• Priority Pass for travel and travel upgrades for long haul company events.

About Canonical

Canonical is a leading technology firm positioned at the forefront of the global shift towards open source. As the publisher of Ubuntu, one of the most significant open source projects and a platform for AI, IoT, and the cloud, we are making a difference globally every day. We recruit internationally and maintain an extremely high standard for all employees. We expect excellence; to succeed, we must be the best at what we do. Canonical has operated as a remote first company since its founding in 2004. Working at Canonical is a gateway to the future, challenging you to innovate, work smarter, acquire new skills, and elevate your performance. Canonical offers a unique perspective into the world of 21st century digital business.

Canonical is committed to being an equal opportunity employer. We cultivate a workplace free from discrimination, understanding that diversity in experience, perspectives, and background leads to better products and a superior work environment. We assure fair consideration for every application regardless of identity.

Application Details

Requisition ID: 1092

Location: Remote within the EMEA region. This role is home based in EMEA.

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