Marketing Associate at Canonical

About Canonical

Canonical is a pioneering technology company at the forefront of the global movement towards open source. As the publisher of Ubuntu, a critical open source project and a foundational platform for AI, IoT, and cloud technologies, we are actively shaping the digital world. We are a founder-led, profitable, and growing company with over 1200 colleagues across 75+ countries, primarily operating in a globally distributed, remote collaboration model since 2004. Our teams meet two to four times annually in interesting international locations for strategic alignment and execution planning. We maintain a high standard for new hires, seeking excellence to ensure we remain leaders in our field. Canonical provides a unique insight into 21st century digital business, challenging employees to innovate, work smarter, develop new skills, and elevate their performance.

The Role: Marketing Associate

Marketers at Canonical are crucial brand stewards and demand generators, adept at translating complex open source technology into compelling messages, stories, and market-shaping strategies. Our marketing team specializes in areas like differentiated product and portfolio positioning, account based engagement, partner and alliance messaging, or product led growth. Each marketer contributes to a cross functional unit, delivering campaigns and insights that accelerate company growth. We prioritize action, focus on high impact activities, take ownership of our results, and operate with a bias for data driven experimentation. We navigate long buying cycles, balance narrative with analytics, design experiments, track outcomes, and iterate rapidly. Our marketers don't just promote open source; they amplify it, ensuring our innovations reach the right audiences, from developers to decision makers, with clarity and purpose. As a Marketing Associate, you will be actively involved from day one, collaborating with various teams to transform technical innovations into market value.

Location: This role is based remote globally.

What your day will look like:

• Go to Market Support: Contribute to the planning and execution of go to market strategies.
• Storytelling: Draft and edit impactful messaging and positioning that effectively highlights business value for diverse target audiences.
• Campaign Coordination: Assist in developing campaign plans and content dissemination strategies to ensure optimal message reach.
• Cross Functional Collaboration: Partner with demand generation and digital teams to help optimize marketing funnels and monitor campaign performance.
• Event & Social Support: Collaborate with the broader marketing team to coordinate webinars, events, and social media promotions.

What we are looking for in you:

• Tech Curiosity: A genuine passion for technology and a strong desire to learn about open source.
• Analytical Thinking: The ability to deconstruct complex issues and translate them into clear, actionable recommendations.
• Collaboration: Strong interpersonal skills, enabling effective relationship building within a fast paced, cross functional environment.
• Communication: Excellent verbal and written communication skills, with an enjoyment for storytelling and creating impactful content.
• Proactive Mindset: A self starter who can effectively prioritize tasks and meet deadlines in a dynamic setting.
• Foundational Knowledge: A basic understanding of marketing principles or go to market strategies, gained through academic degrees, internships, or personal projects.
• Growth Mindset: Eager to learn, open to feedback, and willing to take on new challenges.

What we offer you:

Your base pay will be determined by factors such as your geographical location, experience level, knowledge, and skills. In addition to competitive base pay, we provide a range of benefits reflecting our company values. Certain roles may also qualify for additional rewards like annual bonuses and sales incentives. Our compensation philosophy ensures equity across our global workforce. Please note that specific additional benefits may vary by work location; further details can be provided by your Talent Partner.

• Fully remote working environment, our company has been remote since 2004.
• Personal learning and development budget of 2,000 USD per annum.
• Annual compensation review.
• Recognition rewards.
• Annual holiday leave (PTO).
• Paid Parental Leave.
• Employee Assistance Programme.
• Opportunity to travel to new locations to meet colleagues at ‘sprints’.
• Priority Pass for travel and travel upgrades for long haul company events.

Canonical is an equal opportunity employer. We are committed to fostering a workplace free from discrimination, valuing diversity of experience, perspectives, and background to create a better work environment and superior products. Your application will receive fair consideration regardless of your identity.