Senior Growth Marketing Manager at DuckDuckGo

About DuckDuckGo

DuckDuckGo is an online protection company and a remote first team of 400+ people on a mission to raise the standard of trust online. Founded in 2008 and profitable since 2014, the company's annual revenue is in the hundreds of millions of USD, and millions of people use its browser on Mac, Windows, iOS, and Android, its search engine, and the DuckDuckGo subscription. The company also offers private, useful, and optional AI through Duck.ai, which lets you chat privately with ChatGPT, Claude, and other AIs in one place.

The culture of trust, inclusivity, and empowered project management underpins everything. Each team member takes full ownership of their projects, from scoping and execution to postmortem. If you are seeking end to end ownership of your work, this is the place for you.

Your Team and Role

Working on the Marketing and Communications Functional Team, you will manage paid media channels to drive profitable acquisition of new app users, help millions of people take back control of their personal information, and work on related projects. Recent projects include:

• Scaling and optimizing app acquisition campaigns in Google, Microsoft, and Apple ad platforms
• Launching new ad channel tests and measuring incremental lift
• Executing in market tests for new creative and messaging to improve app install conversion

As a Senior Growth Marketing Manager, you will manage high priority marketing campaigns, including planning, hands on execution, testing, optimization, and analysis to optimize spend and drive profitable user growth. You will deliver results from new channel testing, app acquisition, subscriber growth, paid advertising, and creative testing. Responsibilities may also include owning a portfolio of existing channels (Google ads, paid social, app install campaigns) with the goal of efficiently scaling profitable advertising.

The right person is excited to prove that paid marketing growth and privacy respecting advertising practices are not at odds, they are the company's edge. You know how to use aggregate measurement, experimentation, and strong judgment rather than user level targeting and tracking.

About You

• 7+ years of experience in digital advertising roles, with 2+ years of experience in marketing consumer apps preferred
• Hands on expertise standing up and managing paid digital advertising programs (Google Ads, Apple Ads, etc.) as well as familiarity with non digital paid media management (CTV, TV, etc.)
• Demonstrated track record of profitably scaling app install growth programs while improving efficiency and unit economics as volume materially scales
• Ability to execute highly complex and ambiguous projects, working across business strategy and marketing tactics
• Experience designing and running incrementality tests (geo holdouts, lift studies, PSA/ghost ads) to validate true channel impact and guide investment decisions
• Advanced analytical abilities, including modeling app economics (payback, LTV), data analysis, scenario planning, and projecting campaign outcomes across spend and volume curves
• Track record of running creative testing as an always on pipeline, consistently shipping new concepts to prevent performance decay and unlock incremental scale
• Passion for ideating and problem solving to deliver creative solutions for profitable user growth
• Excellent communication skills, with the ability to clearly articulate recommendations and rationale, whether verbal or written

Compensation and Benefits

Compensation is $178,500 USD annually plus stock options. Compensation is transparent across the organization, and all team members within the same professional level and global region receive the same compensation.

Eligibility for company sponsored health benefits is limited to team members based in the United States. This program does not extend to team members located in other countries, such as Canada or the UK. The Team Member Support Guide explains how the company prioritizes wellbeing, including paid parental leave, office setup, and co working allowances.

Hiring Process

Hiring works best when it is a two way street. Candidates can learn how the company helps you get to know DuckDuckGo, envision your future role, and find out more about how the company hires.

Diversity, Equity and Inclusion

DuckDuckGo provides equal work opportunities to all team members and applicants and prohibits discrimination and harassment of any type on the basis of race, color, ethnicity, caste, religion, age, sex (including pregnancy), national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by policies or federal, state, or local laws. If you need reasonable accommodation for any part of the application process because of a medical condition or disability, please email [email protected].

Please Note

• You will be required to attend meetings on camera via video conferencing
• Expect to travel at least two times a year: once for an all hands meetup and again for a team retreat, each around 4 to 5 days. While extenuating circumstances may impact attendance, everyone is strongly encouraged to attend
• While the company offers a flexible work arrangement with no core hours, expect an average full time commitment of 40 hours per week
• A successful candidate must pass a background check as a condition of joining the team
• By applying, you confirm that all information submitted is accurate and complete. Providing false or fraudulent information during the application process is cause for denial of an offer, revocation of any existing offer, or other adverse action, up to and including termination after commencement of work

Disclosure Statement: Use of AI in Hiring Process

As part of the commitment to enhancing the recruitment process, the company uses artificial intelligence technology to assist in reviewing and summarizing job applications and test projects, including tools integrated into recruitment vendor platforms. AI is used to flag potentially fraudulent applications, analyze and summarize applicants' experience, interviews, and project performance, and help streamline the selection process.

Key principles include:

• Data Privacy: All information provided in an application will be handled in accordance with the Recruiting Privacy Policy, and personal information is protected and used solely for recruitment purposes
• Human Oversight and Accountability: The AI technology supports the hiring team by providing insights and summaries of applications and evaluations of test projects against scoring rubrics. All final evaluations and hiring decisions are made by the hiring team, who consider the AI input alongside other factors
• Transparency: The company believes in transparency regarding hiring practices. Questions about how AI is used in the recruitment process can be directed to the company

By submitting an application, you acknowledge and consent to the use of AI technology in the review process. To request an alternative selection process, contact [email protected].